Sales of Blurb Books
I can only imagine the huge number of Blurb.com and other POD (Print-On-Demand) photography books that must be now available. The POD industry is booming with aspiring authors. Here at LensWork, we receive a steady stream of POD books that photographers submit to us for review. It's both inspiring and puzzling.
Of the hundreds of conversations I've had with photographers about their POD publications, I'm yet to have a single discussion with a photographer who reports any sales of their publications — well, at least outside direct family members. I hope I'm wrong about this, but it appears on the surface that POD is nothing more than a high-tech version of vanity press. Sure, it's nice to see our work in book form, but if I am the only one who sees my work in a POD book, have I really accomplished anything?
I have faith — without evidence — that someone, somewhere has a strategy that works for selling a reasonable number of POD fine art photography monographs. I have faith that someone, somewhere has figured out a way to make POD and important part of their distribution strategy for their artwork. I'd love to hear some examples (with statistics) that would lend credence to my faith. Anyone?
Brooks' workshop Finding an Audience for Your Work is available on disc for $99 plus s&h. As one of the membership benefits, this workshop is available in its entirety to members of LensWork Online via streaming video.